Introducing... Queen of the Mountains

Posted by Claire Pepper on

Here at OMNIUM we aim to bring you a selection of independent brands from around the world that aren't readily available in the UK, so the upshot of this is that most of our brands are based far and wide and we haven't had the chance to meet them (yet!)

Alicia Bamford

Happily the exception to this is Queen of the Mountains, and as the founder Alicia is based not far from us in South London we've had the chance to meet up face to face on several occasions. The buzz surrounding the brand has been considerable; raising over £14,000 on Kickstarter to launch is an incredible achievement, and having gotten to know Alicia recently we can confirm her energy and passion for what she does is infectious. 

Alicia has a background in finance and Ironman, neither of which are for the faint hearted. But climb on Mont Ventoux as part of a 1000km charity ride inspired her to leave the day job behind, to do something to inspire other women to push their boundaries in cycling and discover the same freedom and exhilaration of taking on a big goal, and becoming better than they could imagine. 





Queen of the Mountains is the result of this decision - it's a brand with a bigger goal: to get more women cycling. Alicia really puts her money where her mouth is on this goal - in the London area there are currently three weekly short rides and at least one or two month long rides happening, as well as plans for several trips away and training camps over the summer. I (Claire) have been on a few of these and each has been fun and encouraging, and also pushed me a bit whilst still leaving me feeling confident. Cycling with stronger riders but without feeling totally left behind is really key to improving and I can already see this happening on the QOM rides which is fantastic. 

women's cycling kitBack to the kit, and a word about the extensive research and development behind it. From focus groups up to detailed research into the very latest fabric technologies, no stone has been left unturned and the result is a very highly considered product. Queen of the Mountains recognises that women's body shapes vary a bit more than men's do, and producing a female-specific jersey involves so much more than just nipping the waist in. Different fabrics have been used on different parts of the jersey to give the most flexibility and movement where needed whilst also retaining a close fit.

Keep an eye out on OMNIUM for some exciting projects and collaboration with Queen of the Mountains in the future... 



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