Sustainability and ethics are massively important to Forward, and 10% of their profits go to a good cause - currently Bikes without Borders. Bikes without Borders provide bikes to health workers in developing countries to allow them to access places that would be otherwise inaccessible. In addition to this, Forward use manufacturer JL Velo for all their jerseys. Based in California, they use recycled fabrics and up to 60% of the factory is solar powered. They employ local people on a decent wage with benefits.