Introducing... Forward

Posted by Claire Pepper on

Forward was started by Helen Eady in 2015, out of a desire to create more fashion forward cycling wear, that was still high performance. 
With 10 years experience designing in the advertising and fashion industries, she saw a niche that was being filled for other sports such as running and yoga, but not for cycling. The playful designs reflect the brand ethos of having fun and embracing a love of cycling on your own terms. 

kitty cap






Sustainability and ethics are massively important to Forward, and 10% of their profits go to a good cause - currently Bikes without Borders. Bikes without Borders provide bikes to health workers in developing countries to allow them to access places that would be otherwise inaccessible. In addition to this, Forward use manufacturer JL Velo for all their jerseys. Based in California, they use recycled fabrics and up to 60% of the factory is solar powered. They employ local people on a decent wage with benefits.


Shop Forward on OMNIUM now


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