Cycling and Style have a long history together. Looking great on a bike is an artform with a long and distinguished history. Most of the cyclists we know are real aesthetes, and discerning about design on every level.

But kit has to perform. It has to provide those marginal gains in a race, and remain comfortable after hours in the saddle. A scratchy retro jersey isn’t going to do the job.

And then… there’s individuality. Find something that ticks the style and performance boxes and you can guarantee you won’t be the only one wearing it. We don’t all ride the same, and we don’t all have the same experience. We want to wear something that feels like “us”; maybe something that’s been designed by someone like us; inspired by their experiences on the bike. Or something that will inspire us in turn, make us better and become part of the experience itself.

We’ve brought together a curated selection of what we believe to be the best technical road cycling clothing out there, from independent brands from around the world. Brands who fuse high performance with brilliant design and self-expression, who want to offer something different and create exceptional products that we want to wear ourselves.

We’re based in London, UK, so that means no international shipping charges, no unexpected customs charges, and customer services in your timezone.*

Some of our stock is quite limited, so get it while you can! And if there’s a brand out there that you think we should know about, please get in touch! [email protected]

*for customers in Europe, of course!

A bit about us…

We are Claire Pepper and Jonathan Gales.

Claire is a photographer specialising in fashion/sportswear, a runner, cyclist, sometime triathlete and an activewear fiend. Jonathan is co-founder and creative director at Factory Fifteen, crit racer for Dulwich Paragon and bike obsessive. Together we wanted to do something creative that incorporated our love of cycling, and bring us together with some like-minded people.